Jeff Greenup was born and raised in Caldeck, England, United Kingdom. A fifth generation wood craftsman, his father and grandfather operated the family business from a converted 18th century flourmill and utilized the water wheel to power their machinery. This instilled in him an understanding and respect for time honoured construction methods and functional design. Greenup operated his own custom furniture business in England until 1989, and attended Shrewsbury College of Arts and Technology. He received advanced City and Guilds of London qualifications, with his work being exhibited and sold in galleries throughout England and Scotland.
In 1989, Greenup moved to Vancouver, British Columbia, Canada. His exposure to the North American craft furniture business has broadened his design thinking and appreciation of diverse furniture styles and construction techniques.